Getting started

It all starts with a free 2-hour workshop in which we discuss how investing in design can bring value to your business.

If we mutually feel like we’re a good fit, we define a scope, a budget and evaluate the number of sprints needed for your project. To wrap up, we summarize everything in a proposal that we write with you. No surprises.


We kick off every project with a discovery sprint. We interview users, look at the competition and work with your team to make sure we understand your business objectives and users’ needs.


  • Content & design audit
  • Jobs to be done analysis
  • Prioritization exercise
  • User interviews
  • Personas
  • Expert interviews
  • Competition analysis
  • Trends & best practice research
  • Product personality exercise


  • Product vision
  • Goals & objectives
  • Road map
  • Planning & resources
  • User needs & pain points
  • User journeys & touch points


Based on our findings, we build a prototype to test with users. Testing early will save you time and money. A prototype is easier and cheaper to modify than a finished product.


  • Design sprint
  • Sketching
  • Storyboarding
  • Wireframing
  • Prototyping
  • Responsive design
  • Use cases & scenarios
  • User flows
  • Usability tests


  • Content prototype
  • Functional prototype
  • Visual moodboard
  • User experience (UX) & user interface (UI) groundwork
  • Architecture & flows


Once the prototype has been tested and validated, we create the materials needed to build the final product. We work hand-in-hand with your developers and designers to ease implementation.


  • User experience (UX) design
  • User interface (UI) design
  • Copywriting
  • Front-end development
  • Usability tests
  • Quality assurance
  • Training & handover


  • Design systems & style guide
  • Interactive mockups
  • Design specifications
  • Component library
  • Illustrations & icons
  • Texts & microcopy
  • Tone & voice guidelines
  • Code templates (HTML/CSS/JS)
  • Design tools & training material

The value of the Central team is that they go much further than simply producing quality results. They are also a trusted advisor, a partner who will push you hard at times, object, refute your ideas, often being right, and therefore… Help you improve.

Geoffroy De Cooman - Product Owner at Proxyclick